Senior specialist digital solutions salesforce marketing cloud

About our client:Our client is a trailblazing pioneer in the Tobacco Manufacturing Industry. What sets them apart is their unwavering commitment to innovation and progress. They have embarked on a remarkable journey of transformation, with a resolute aim to create a smoke-free future. This ambitious endeavour has completely redefined every aspect of their business, from the production and distribution of their products, to how they interact with their customers and society as a whole.By embracing this transformation, our client is leading from the front, with their pioneering vision and steadfast determination to create a smoke-free future.With a workforce of more than 75,000 talented individuals worldwide across 180 countries, they have truly established themselves as a global leader in the industry. Responsibilities:Work closely with respective markets (among Europe) to gather business requirements, create functional designs, map customer journeys, configure Marketing Cloud, conduct testing, provide training, and define support procedures.Integrate Marketing Cloud with other platforms (i.e. Salesforce, Google Analytics, etc.)Automate processes using Journey Builder, Automation Studio, and SQL queries.Act as a digital expert actively contributing to the key business decisions for short and long-term strategies in the responsibility area.Support team with guidance, deep expertise business acumen to reach operational excellence.Requirements:Hold a university degree preferably (but not limited to) business, computer science or other technical education.Experienced with Salesforce Marketing Cloud (1-3 years).Experience on integrating Marketing Cloud with external systems using API (e.g. 3rd party applications, Local SMS provider, social messaging platforms)Contribute to campaign analysis by monitoring key metrics and performance indicators. Use data-driven insights to optimize marketing campaigns, ensuring continuous improvement and alignment with business goals.Advanced segmentation, reporting and analytics, and data configuration capabilities.Experienced in Digital Marketing Campaigns.Easily finding a common language with business users and a technical team.Ability to create complex customer/consumer journeys.Data segmentation and targeting.Holding relevant certifications (Marketing Cloud Consultant) is a plus.Salesforce Marketing Cloud developer experience will be a great asset (experienced with SQL, JavaScript, HTML, REST/SOAP API).Communicating in English at a minimum B2 level is a must; communicating in German is a plus, but not required.Private medical and dental care, life insurance.Sodexo lunch card.Hybrid working model and flexible working arrangements.Employee pension plan.Multisport program.MyBenefit cafeteria.Wide range of trainings, optional language classes, further education and professional qualification support possibility.Free bike and car parking for all employees.