Product manager

Additional Locations: N/A Diversity : Innovation : Caring : Global Collaboration : Winning Spirit : High Performance At Boston Scientific, we ll give you the opportunity to harness all that s within you by working in teams of diverse and high:performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we ll help you in advancing your skills and career. Here, you ll be supported in progressing : whatever your ambitions. Responsibilities: : Business Planning (AOP) Support: Track brand/ market performance of product, analyze issues and plan actions in line with defined AOP, and assist in the development of the franchise budget (including travel, promotion, advertising, etc.) and plans. : Marketing Strategy Planning: Implement marketing plans, contribute towards development of marketing plans and ensure consistency with the overall franchise goals and marketingstrategy. : Market (Market Conditions, Customers, Competitors) Analysis: Conduct market analysis activities (market research, identification of new opportunities, therapies, technology advancement competitors etc.) to generate insights and support development of marketing strategies. : Relationship Building(internal/external) through clinical excellence:1) Demonstrates command of key business trends and market conditions through market research, clinical literature, metrics, coordination with customer interfacing teams and personal interaction with key customers.2) Strength in building relationships with key internal and external stakeholders, including focus on KOLs, clinicians and experience or aptitude to drive quick integration. Fosters/leverages strong collaborative relationships : Define customer requirements: on new development projects. Define, develop, and drive VOC (voice of customer) market research as required. : Industry Knowledge: Responsible for providing continuous tools and education to group members to ensure up to date industry, competitor and product knowledge; Maintains knowledge of the industry and the competition continually seeking information from physicians, suppliers, and others to challenge, modify and prioritize local strategies; Collects data from the territories on competitor s sales tactics and prepares their team to counter them and keeps the marketing organization aware; Maintains awareness of industry trends and their impact on local/regional sales activities. : Marketing Operations: Lead execution of marketing plans, coordinate with internal functions and external service providers, monitor on:ground execution of programs/conferences/events/promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success and determines corrective action in line with AOP and ensure timely and accurate MIS on operations. : Product Life Cycle Management: Execute product plans in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track and report portfolio performance. : Marketing Communications: Support development of key marketing communications around own portfolio through seeking SR inputs, works closely with agencies and media to develop rightmessaging andits delivery; seeking local and regionalapprovals; trackingthe effectiveness of the communication (Brand track) to drive differentiation for own portfolio. : Stakeholder Relationship Management: Establish relationships with KOLs in the field; Identify key Physician champions for franchise; develop support structure and relationship with sales representatives and sales management; ensure development and maintenance of regional key opinion registers and assist in coordinating Physician symposiums and participates in main customer events to support with stakeholder management. : Sales Enablement: Liaise wi