Customer channel marketing specialist

About our client:Our client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. It was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Their strategy and aim are to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. The company owns 22 plants worldwide and has its own distribution network in 23 countries and they have employed approximately 4,000 people.Responsibilities:Plan , lead and handle overall execution of brand activation calendar in line with the MWB and support project planning.Customize implement bespoke programs (as per brand guidelines) Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc Plan , lead , execute the bar staff training calendar for the portfolio Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams ), deployment of tools i.e. CAO Drive on-trade segmentation in line with global model yet relevant to India RTMEnsure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activationsCreate a on trade scorecard for KPI definition for On-premise accounts / national chains Work collaboratively with the brand marketing and commercial sales teams ( India the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle. Ensures POS is 100% compliant with the Brand Guideline 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan Support in the development and execution of Consumer Shopper activations, including point of sale, gift packs ( packaging gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .Customize visibility initiatives for outlets Explore opportunities in image outlets in both on off tradeBrand walls, wall bays , shelf in shelf , festive gandolas etc Incentive planning deployment to drive recommendation End to end execution of the training modules supported by the local or national training agency commercial teams Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc Requirements:Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships Post Graduation Degree with relevant subject focus preferredDemonstrated ability to work within cross functional teams, and showcase influencing skillsExperience managing large cross functional commercial projects desirableStrong relationships in On Premise and Bartender communityKnowledge of the Liquor industry and regulatory environment, and communication guidelinesKnowledge of the on-premise activation planning/ management/ operation Ability to network and build strong relationships