Social media content copywriter

We are looking for a Marketing Copywriter to create compelling and effective copy for marketing materials. You will be responsible for working closely with the marketing and creative teams to understand the company s brand and messaging, and using data and analytics to measure the effectiveness of your writing. The ideal candidate will have experience in marketing copywriting, strong writing and editing skills, and a deep understanding of the company s target audience and goals.We are looking for a Social Media Copywriter to interact with our customers and promote our products and services on social networks. Social Media Copywriter responsibilities include updating our social media pages, responding to followers and tracking user engagement. To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks. Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.ResponsibilitiesCreate compelling and effective copy for marketing materials, such as website content, emails, and social media postsWork closely with the marketing and creative teams to understand the company s brand and messaging, and create copy that aligns with the brandUse data and analytics to measure the effectiveness of writing, and make adjustments as neededCollaborate with other departments, such as product and sales, to create cohesive marketing materialsStay up-to-date on industry trends and best practices in marketing copywritingConduct market and customer research to understand the target audience and create relevant and engaging copyEdit and proofread marketing materials to ensure accuracy and consistencyMeasure and report on the success of marketing materials, using metrics such as website traffic, email opens, and conversionsIdentify and resolve challenges and issues within the marketing copywriting processAttend industry events and conferences to build relationships and promote the companyProvide training and support to team members on marketing copywriting best practices and toolsContribute to the development and continuous improvement of the company s marketing copywriting processWrite, edit and publish engaging posts for various social networks, including Facebook, Twitter and InstagramOptimize social media posts (language, tone, message) based on our target audience’s behaviorsSelect appealing images and videos to complement textUpdate our social media pages with compelling company newsCoordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)Track and report on social media insights (traffic, engagement, shares, conversion rates)Apply advertising techniques to boost brand awareness, like promotions and competitionsRespond to questions and comments on our social media pages in a timely and accurate mannerNetwork with clients and industry professionalsRequirements2-3 years of experience in marketing copywriting or a related fieldStrong writing and editing skills, with a portfolio of writing samplesFamiliarity with data analysis and reporting tools, such as Google AnalyticsExcellent communication and collaboration skills, with the ability to work effectively with a teamKnowledge of the company s target audience and goalsAbility to conduct market and customer research to create relevant and engaging copyStrong problem-solving and decision-making skillsTime management and organizational skillsFlexibility and adaptability to changeA desire to learn and grow in the marketing copywriting fieldBachelor s degree in marketing, communications, or a related fieldFluency in a second language is a plusProven work experience as a Social Media Copywriter or similar roleHands-on experience using various social media platforms to advertiseSolid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)Familiarity with online paid advertisingAbility to deliver creative web content (text, image and video)Excellent communication skillsBSc in Marketing, Communications or relevant fieldBenefits:Paid Time Off (Vacation, Sick Public Holidays)Work From HomeWellness ResourcesFree Food Snacks Powered by Webbtree