Head digital marketing

A large and diversified group in Noida urgently needs a Digital Marketing Head whose major KRA s would be:Analyze brand positioning and consumer insightsShape and communicate our vision and missionTranslate brand elements into plans and go-to-market strategiesManage a team of marketing people working on brand initiativesLead creative development to motivate the target audience to “take action”Establish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of all marketing campaigns, and assess ROI and KPIsMonitor market trends, research consumer markets and competitors’ activitiesOversee new and ongoing marketing and advertising activitiesMonitor product distribution and consumer reactionsDevise innovative growth strategiesAlign the company around the brand’s direction, choices and tacticsRequirements and skills:Proven working experience as Brand Manager or Associate Brand ManagerProven ability to develop brand and marketing strategies and communicate recommendations to executivesExperience in identifying target audiences and devising effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a creative mindData-driven thinking and an affinity for numbersOutstanding communication skillsUp-to-date with latest trends and marketing best practicesDegree in marketing or a related fieldAbility to manage a large teamExperience:8 - 12 years of relevant experience in Digital Marketing and managing large teams Powered by Webbtree