Associate marketing manager 2 3 years for a fastest growing online gaming start up company

  • Zyoin
  • Bangalore
  • TipTopJob.com

Job description:

We are looking for a Associate Marketing Manager for one of our esteemed Clients for BangaloreLocation. RESPONSIBILITIES: Spend time on website, play and get a first:hand understanding of how the website works. Study market research data to build a broad understanding of a typical rummy player. Analyze funnel data and understand the player movement on the website. Analyze conversion data and identify pain drop:off points and accordingly build an action plan Think of creative concepts to convert and engage users. Marketing Execution: Understand acquisition, conversion, and revenue and retention strategy. Support in preparing and executing monthly marketing calendar for various campaigns. Work with agencies to manage retention campaigns and hit monthly retention and revenue targets. Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities 1. Perform creative analysis 2. Funnel analysis Take Full ownership for execution of various campaigns on revenue and retention. 1. Work with creative designers / web designers to ensure timely execution of campaigns. 2. Manage and own project timelines, creative quality, and content effectiveness. 3. Work with agency to co:ordinate the campaign content, creative delivery. Create/Work within the reporting framework to analyze effectiveness of all campaigns. Engage in data analysis to improve and refine campaign performance. REQUIREMENT: B:Tech / M:Tech / Economics UG/PG / Statistics US/PG / MBA Marketing/Finance from a very well reputed college and a hunger for learning and implementing marketing. Excellent academic record, strong logical and analytical skills. 2 : 3 years of experience in marketing, research, operations (preferably online). Should have experience with at least two of organizing promotional events, running new customer communication programs or running customer retention programs (preferably for a Mobile Product or a Mobile website) Ability to work with data and uncover insights into consumer mindset. Out of the box thinker and innovator. Excellent communication (oral and written) and analytical skills.
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