Associate manager digital marketing

Company Profile Federal Soft Systems is a certified Great Place to Work American-based digital transformation IT products company that specializes in offering AI/ML Products, Secure Application Development, App Development, Testing Services, Custom Application Development Digital Marketing, and Cloud Solutions to various business verticals. FSS is an equal opportunity and inclusive employer and is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. Position: Associate Manager - Digital MarketingLocation: Bangalore Hyderabad, Chennai.Develop and implement a digital marketing strategy to drive traffic and increase customer engagement and conversion rates.Oversee the planning, execution, and measurement of campaigns across all digital channels, including email, social media, paid search, and display advertising.Analyze and report on the performance of digital marketing campaigns and make recommendations for improvement.Manage the creation and distribution of engaging, high-quality content that resonates with target audiences and supports marketing goals.Collaborate with cross-functional teams, including product, design, and sales, to ensure that marketing efforts are aligned with business objectives.Manage relationships with third-party vendors and agencies, including negotiating contracts and monitoring performance.Stay up-to-date on industry trends and emerging technologies, and incorporate them into digital marketing efforts as appropriate.Manage the digital marketing budget and allocate resources effectively to maximize ROI.Lead and motivate a team of digital marketing professionals, including setting goals, providing guidance and feedback, and fostering a positive team culture.Collaborate with other marketing managers to ensure that digital marketing efforts are integrated with the overall marketing strategy and aligned with the needs of the business. Powered by Webbtree