Digital marketing specialist

DescriptionWe are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will play a pivotal role in managing and optimizing digital media campaigns across various platforms, including social media, search engines, and email marketing.In this role, you will collaborate closely with cross-functional teams to research target audiences, identify trends, and measure campaign performance. To excel in this position, you must be creative, analytical, and have a strong understanding of digital marketing best practices.ResponsibilitiesDevelop and implement digital marketing strategies to achieve business objectivesManage and optimize digital media campaigns, including Google Ads, Facebook Ads, and email marketingConduct market research and competitive analysis to identify target audiences and trendsCreate engaging content for various digital channels, including social media posts, blog articles, and email newslettersMonitor and analyze website analytics to provide data-driven insights and recommendations for campaign optimizationCollaborate with cross-functional teams, including graphic designers and developers, to create visually appealing and user-friendly digital assetsStay up-to-date with the latest digital marketing trends and best practices to ensure the company remains competitive in the marketRequirementsBachelor s degree in Marketing, Advertising, or a related fieldProven experience in planning and executing digital marketing campaignsFamiliarity with digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, and email marketing softwareStrong analytical skills and data-driven mindsetExcellent written and verbal communication skillsAbility to work in a fast-paced environment and manage multiple projects simultaneouslyStrong attention to detail and exceptional organizational skills Powered by Webbtree