Shopper marketing manager

DescriptionWe are seeking a highly motivated individual for the position of Shopper Marketing Manager. This role will be responsible for creating and executing shopper marketing strategies that drive sales and support our brand goals. The ideal candidate will have a strong background in retail marketing, excellent communication skills, and a proven track record of success in developing innovative shopper programs.As our Shopper Marketing Manager, you will work closely with our sales and marketing teams to identify opportunities to improve brand awareness and drive sales. You will have the opportunity to develop and execute marketing programs across a variety of retail channels, including traditional brick-and-mortar, e-commerce, and mobile. You will also be responsible for analyzing sales data to identify trends and make recommendations for future marketing initiatives.ResponsibilitiesDevelop and execute shopper marketing strategies that support business objectives and drive salesWork collaboratively with sales and marketing teams to identify opportunities to improve brand awareness and increase salesManage the development and execution of in-store and online promotional programs, including coupons, displays, and other tacticsAnalyze sales data to identify trends and make recommendations for future marketing initiativesDevelop and maintain relationships with key retailers and industry partnersCoordinate with internal stakeholders to ensure all marketing initiatives align with brand guidelines and messagingManage budgets and report on ROI for all shopper marketing programsRequirementsBachelor s degree in marketing, business, or a related field5+ years of experience in shopper marketing, retail marketing, or related fieldStrong understanding of the retail environment and shopper behaviorExcellent communication and presentation skillsAbility to work collaboratively with a variety of internal and external stakeholdersStrong analytical skills and ability to use data to drive decision-makingExperience managing budgets and reporting on ROI Powered by Webbtree