Content marketing specialist

  • Dundee
  • Webbtree.com

Job description:

DescriptionOur company is looking for a talented Content Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing effective content marketing strategies that help our company achieve its business goals. You will be part of a dynamic team that is passionate about creating engaging, high-quality content that resonates with our target audience. The ideal candidate for this position has a proven track record of success in developing content marketing campaigns, is highly creative, and has excellent communication skills.ResponsibilitiesResearch target audience preferences and key topics to inform content strategyDevelop and execute content marketing campaigns to drive leads and salesWrite, edit, and proofread content for a variety of channels (blog posts, emails, social media, videos, etc.)Collaborate with designers, marketers, and other teams to ensure cohesive messagingMonitor and report on the performance of content using analytics toolsStay up-to-date with industry trends and adjust content strategy accordinglyManage the content calendar and ensure deadlines are metRequirementsBachelor s degree in marketing, communications, or a related field3+ years of experience in content marketing, ideally in a B2B environmentStrong writing, editing, and proofreading skillsExperience with content management systems and marketing automation softwareKnowledge of SEO best practices and the ability to optimize content accordinglyExcellent project management skills and attention to detailAbility to work independently and as part of a team in a fast-paced environment. Powered by Webbtree
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