Senior product marketing manager

DescriptionWe are seeking a highly experienced and motivated Senior Product Marketing Manager to lead our product marketing efforts. As a key member of our marketing team, you will play a critical role in driving the success of our products and maximizing market adoption.In this role, you will be responsible for developing and implementing effective product marketing strategies that effectively communicate the value proposition of our products to customers and prospects. You will work closely with cross-functional teams, including product management, sales, and creative, to develop and execute go-to-market plans and campaigns.The ideal candidate will have a deep understanding of the product marketing landscape, strong analytical skills, and excellent communication and leadership skills. You should have a proven track record of successfully launching and marketing innovative products in the technology industry.ResponsibilitiesDevelop and execute comprehensive product marketing strategies that drive product awareness, adoption, and customer satisfactionCollaborate with product management to gather market insights and develop value propositions that resonate with target customersCreate compelling product messaging and positioning that clearly articulates the unique value of our products in the marketLead the development of sales enablement materials, such as sales presentations, battle cards, and product demosDrive the creation of marketing collateral, including product datasheets, case studies, and whitepapersWork closely with the creative team to develop engaging content for digital and offline marketing campaignsMonitor market trends and competitive landscape to identify new opportunities and challengesRequirementsBachelor s degree in marketing, business, or related field; MBA preferredMinimum of 8 years of experience in product marketing, preferably in the technology industryProven track record of successfully launching and marketing innovative productsStrong analytical and problem-solving skillsExcellent written and verbal communication skillsAbility to collaborate and work effectively in a cross-functional team environmentStrong leadership and project management skillsAbility to thrive in a fast-paced, high-growth environment Powered by Webbtree