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Marketing is no longer a one-way communication. Now most marketing campaigns invite feedback and reviews from existing and potential customers. The old adage rightly says, “Marketing always changes but selling stays the same.” A marketing manager has a vital role to play in this changing marketing environment. Today’s marketing managers should consider both micro and macro environmental factors when developing and implementing marketing strategies for their company. India, being one of the world’s fastest growing consumer markets, holds a lot of promises for aspiring marketing managers. The ...
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